Are you looking for tips for Instagram ads to make the most of your ad budget? Initially an app for sharing photos, Instagram has now grown into a huge marketing platform. With over 2 billion monthly active users, brands have a huge opportunity to showcase their products, create awareness, and drive conversions.

However, running a campaign won’t get you far if you aren’t doing it right. In the blog post, we will break down best practices for running high-performance Instagram ads, from the visuals to targeting and everything in between.

Visuals 

Instagram is a visual medium. Regardless of how you note it, if you are posting irrelevant photos, low-quality images or photo ads that really are boring, you will not last long before you are getting ignored.

But if you use high-quality images of your products and also of photo ads that positively represent your products, you are far more likely to attract potential customers and encourage them to try your products or brand, which means they will have no hesitation to click to buy! 

For sales, use high-quality images of your products. Did you know, images of people holding your product can improve purchase intent by 70 percent on Instagram? Glossier does a fantastic job of using engaging visuals, usually with users showcasing or demonstrating their products.

You want to display your products in the best light, pun intended. Make sure your image ads exhibit the unique features of your product. You can also play with filters, editing features, and other visual elements to really make your product pop and attract users as they mindlessly scroll. Services offered by Task Source often include creative direction for ad visuals, something that can elevate your campaigns with brand-aligned, conversion-optimized designs. 

In today’s world of social media capers, you must produce Instagram posts that jump off the screen and scream, “Hey, look at me!”  Showing selfies with your products can help with engagement. If you have a Facebook business page and you’re trying to increase engagement, post some well-lit selfies of your products with people from all different backgrounds. User generated content and influencer marketing have become realms where people are placing faith in people that they feel they can relate to.

That is why consumers have a higher trust in that type of content since there is a human element. Consumers like to feel good about a purchase, especially when others are showing what they bought and that they are supportive of purchasing the product.

Use the META Conversions API

You’ll find the META Conversions API in the Facebook ads manager. The META Conversions API is a robust tracking platform that is a great way to measure your Facebook and Instagram advertising results.

CAPI lets you go beyond simple web tracking.  It helps you measure conversions and other important tracking metrics on your website. This capability is important especially since the dynamics of tracking results are becoming more complicated due to the privacy and restrictions being placed on data collection.

Yet with the more detail around all the results you are getting from your campaigns, you can make any adjustments to your Instagram ad placements directly in the Instagram ads manager and you will also be able to continuously optimize. Social media manager jobs in Indore are now in high demand for businesses looking to navigate these evolving analytics tools and craft data-driven ad strategies.

Let the algorithm target Instagram users (broad targeting)

Instagram has a sophisticated algorithm that targets users for you based on information they’ve gathered on groups of users. This is a best practice in Instagram ads, because when you target broadly, you let Instagram do the work for you.

You are depending on them to find your best people to show your Instagram ad formats to. This tactic works best if you don’t know who you should be targeting yet, or if you want to branch out to new audiences. Try ads broad targeting! 

Social media marketing jobs in Indore are increasingly focused on this kind of performance-based strategy, helping brands grow with less guesswork and more results.

Consolidate your account structure to maximize signals

Consolidating your Instagram ads account structure can enhance your signal and data collection. By combining your campaign structure with Instagram ads campaigns, you are giving the algorithms more data about the users, while enhancing performance.

When you consolidate your Instagram ads, you’ll also set your ad campaigns up for improved efficiency and performance. Here are some best practices for consolidating your Instagram account structure to reap the benefits of easier manageability and increased performance. This approach is something top-tier marketing agencies in Indore professionals recommend for any brand investing in serious growth.

Use single Account 

Only use one account: Instead of having multiple accounts for various purposes or business areas, use one account, so you can keep your followers and data together. You will be able to manage your content better, reach more people, and acquire much more data about your followers.

Use Instagram Insights 

Instagram Insights is an excellent tool to get insights on your performance on the account and information about your audience. By looking at the metrics tracked by Insights, such as reach, engagement, and follower demographics, you can strategically use this information to optimize content and targeting strategies on the platform.

Use automation tools

To better organize your Instagram account structure, you should consider implementing automation tools that can help you manage your content more effectively, like tools that can schedule posts in advance, or chatbots that help automate customer support. 

Build a custom Instagram Ads dashboard to monitor performance

You can implement every best practice available but if you are not measuring performance, you are in the dark. A solid dashboard helps you quickly identify what is working, what is not and what you can optimize.The great thing is, you do not have to depend on default reports or wait for someone else to build it for you.

 We recently discussed how to build a Pinterest ads dashboard on our YouTube channel, but the same principles apply to Instagram Ads. With the right setup, you will have a clear real-time view of your key metrics,  all in one spot.

If you’re new to performance monitoring, Task Source offers complete marketing support, ranging from analytics to campaign execution. It’s one of the best IT companies in Indore, known for blending strategy with innovation across platforms.

Conclusion

High-performing Instagram ads are not only about creativity, it’s about a creative strategy driven by data, comprehensive testing, and optimized approach. Every step to optimize your brand message and visuals to build a real-time dashboard is making the journey better and improving your results and ad return.

When you utilize these best practices and work with other performance-driven partners like Task Source, you are not just running an ad, you are creating and running campaigns that convert and scale.